Trading cards are big business, and they’re going high-tech too

You might remember trading cards had their heyday in the 80s and 90s, when the hobby – like everything else – was more analog. It wasn’t the most efficient or reliable market, but millions of people, young and old, valued trading cards enough to consider them an investment. 

But for the last few years, enthusiasm for investing in trading cards has been going through something of a resurgence. And it’s a lot more high-tech than keeping your best cards in an old shoebox, too.

While digital collectibles in the form of NFTs burst onto the scene and then melted away again (for now, at least), trading cards continue to generate interest — just take note of YouTube celebrity Logan Paul wearing an ultra-rare card in the ring, or Derek Jeter opening his own trading-card marketplace. 

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