The Creator Economy Is Facing A Perfect Storm Of AI

Brandon Clement is not afraid of a little headwind. The Emmy award winning videographer been posting some of the most compelling footage of extreme weather events from around the world for over a decade. His YouTube channel, WX Chasing, has over 77,000 subscribers, his videos have racked up more than 100 million views, and his work is often featured in mainstream news reports and features.
But there’s one system that Clement has been tracking that has him more than a little concerned: a perfect storm of greed, technology and indifference that threatens his livelihood and that of nearly every creator hoping to monetize their work on platforms like YouTube, Instagram, X and Facebook.
“It’s destroying my business, it’s putting so much stress and anxiety into my head I can’t sleep, I can’t stop thinking about it,” Clement said in a phone interview earlier this month.

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