looking for ways to reverse a sales malaise, is getting into Amazon territory: the paid membership game.
The Minneapolis discounter said Tuesday the new paid program, called Target Circle 360, will offer unlimited free same-day delivery in as little as an hour for orders over $35 and free two-day shipping.
It will launch with a special offer for new members for $49 per year from April 7 through May 18. After that, it will cost $99 per year. But Target Circle credit card holders can sign up for the lower price anytime.
The company said its current Target Circle program has more than 100 million members who shop and spend more than five times more than non-members.
The launch of a new paid program was one of several moves announced at Target’s annual investors’ meeting that aim to rejuvenate sales and traffic. The retailer also said it will refresh its stores and expand its highly successful store-owned brands. And over the next decade, the chain will build more than 300 new stores.
