Roku announced its first self-branded TVs at CES last year, and as expected, the main emphasis was on budget pricing and providing a solid, dependable product. Above all else, the Roku Select and Plus Series TVs were a vehicle for getting Roku’s software into even more homes. But the first-party Roku TVs fell a bit flat in terms of picture quality compared to sets from TCL, Hisense, and other TV makers that play in the same pricing territory. They were fine but unexceptional.
For 2024, Roku hopes to step up its video chops with a new Pro lineup of TVs due to ship later this year. The Roku Pro TVs will come in 55-inch, 65-inch, and 75-inch sizes for “retail prices under $1,500.” They’ll feature Mini LED local dimming for improved contrast and deeper blacks. The company also says it’ll offer a unique mount for these models “that marries both design and functionality” and allows the Roku Pro sets to rest flat against the wall.
