An online presence is crucial to driving efficiency, loyalty and new customer acquisition in today’s consumer climate. With the holidays upon us, here’s what small business owners should do to prepare.
The busiest consumer spending period of the year — the holiday shopping season — is almost upon us. For the little guys, all eyes are on Small Business Saturday, the nationwide movement encouraging consumers to shop at small businesses rather than at big box retailers. The day is crucial for small business success, with 78% of small business owners saying 2021’s holiday sales would impact their ability to keep their doors open this year.
Many of these small CPG businesses scale from the ground up — often selling and sharing products through grassroots avenues like farmers markets, Etsy, festivals and fairs. Eventually, it becomes clear that a standalone online presence is necessary to scale and grow your customer base.
In the current consumer climate, it’s more important than ever for you to digitize in order to compete. Deloitte’s holiday forecasts predict that holiday sales will total $1.45 trillion to $1.47 trillion from November 2022 to January 2023, with $5.14 billion being spent on Small Business Saturday alone. So how can your small business stand out in an increasingly crowded marketplace? Instantly expanding your customer base with an online presence is a good place to start.
Here’s everything you need to know to digitally engage with consumers while earning new business, creating efficiencies and growing brand loyalty during the busiest time of year.
