Google has begun rolling out a feature that gives shoppers more personalized results.
As the search giant announced in a Wednesday (March 27) blog entry, the service will launch first in the U.S. for shoppers using mobile browsers and the Google app.
When those users search for certain clothing, shoes or accessories — the examples Google gives are “straw tote bags” and “men’s polo shirts” — they’ll find a section labeled “style recommendations.”
“There, you can rate options with a thumbs up or thumbs down, or a simple swipe right or left, and instantly see personalized results,” Google wrote.
“If you haven’t quite found what you want (or you just want to keep going), we’ll give you the option to rate more items and instantly see another set of results. We’ll remember your preferences for next time, too.”
That means the next time the user searches “men’s polo shirts,” they’ll get personalized style recommendations based on their past likes and interactions.
The new offering joins Google Shopping releases such as the company’s artificial intelligence (AI)-powered image generation and virtual try-on tools.
