How Tech Startups Fake It Until They Make It

As Elizabeth Holmes heads to prison, there’s still a lot of speculation about whether or not she was just a smart, ambitious entrepreneur who was lured to the dark side by a system that is set up to work against a certain sort of smart, ambitious entrepreneur.

Make no mistake, I can totally get behind that theory. But there’s no denying that at some point, Theranos’s strategy shifted from fake it until you make it to criminal activity.

It’s never been easier to start a tech company, scrape together a minimum viable product, and quickly offer that product to a market or investors. But in a lot of ways, it’s never been more difficult to get that market or those investors to take notice and open their wallets to, you know, fund that tech company.

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