Lemonade Finance, a leading fintech company that allows Africans abroad to send and receive money from home, has rebranded to LemFi, with an even larger coverage to allow everyone to send and receive money internationally.
The rebranding decision reflects the company’s evolution, growth, and aspirations to become a leading force in Africa’s fintech landscape.It is also supposedly driven by the desire to simplify and capture the essence of the company’s vision and to differentiate itself in the evolving financial services landscape.
The company said it was not just restricted to providing payment services for immigrants anymore but stepping out of the box to provide payment services for everyone. The name “LemFi” encapsulates the fusion of lemonade’s refreshing essence and the acronym “Fi” representing “Finance”, signifying the organization’s continued commitment to revolutionizing financial services.
